If one of your goals is to develop a consistent message that promotes your business in the best light, 100% of the time, then video is a good choice. Video never gets tired, never needs a vacation and will never find another job. And it goes everywhere 24 hours a day, even on holidays. To take advantage of this powerful and consistant medium, businesses have learned how to expertly work video into our lives. It has become so important that something seems to be missing when video is absent.